The header image for the gofundme page is a straight up rip-off from The Walking Dead. Our best guess is that it was a promo shot distributed to media sites reporting on The Walking Dead and the Fear The Walking Dead shows.
To test this we went ahead and removed the text in that header and did a simple Google Image Search. That phot was all over the web, but in each case being used to promote the two AMC shows.
Our header graphic, shown above, was